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The establishment of online dental marketing has made it easier than ever to keep in touch with your existing patients and attract new patients to your dental practice. Online marketing is more efficient and cost-effective than paper marketing and it is also easier to get your message across to those who are already interested in the services you have to offer. Everyone understands the importance of visiting their dentist on a regular basis however there is a great reluctance amongst the adult population to consider further treatment other than their regular appointments. Most people experience some degree of dental anxiety and a significant number of adults avoid the dentist altogether. You can use online marketing as a powerful tool to enforce the importance of visiting your dentist. Dental websites are an excellent way to remind people of the importance of looking after their teeth and by making sure you have an excellent website in place for your dental practice, not only will you be educating them with regards to the importance of oral health but you will be attracting visitors to find out about the treatments and procedures you have to offer. In this way you will hopefully encourage them to pick up the phone and book an appointment to visit you in person very soon.
Emails to replace telephone calls
A good dental marketing strategy is not only important to find new patients for your practice but also to keep your existing patients informed. You need to let them know about the importance of visiting you more regularly and ways in which they can improve their oral health or the aesthetics of their smile. Although telephone calls are one of the most effective ways of getting in touch with your existing patients, they are time consuming, you can only call one patient at a time and it is easy for the patient to ignore your call if they want to. Email Marketing is an effective way of contacting your patients regularly and getting in touch with all your patients at the same time, and recent years have seen email marketing replace phone calls in an effective manner.
A well-maintained website
Your emails should include a link to your website, and this should be maintained and refreshed on a regular basis. This will help retain the attention of your existing patients as well as encourage those visitors who need that further push to consider specific treatments or procedures which they may have been thinking about for a while. By delegating this to a digital marketing team for dentists, you can be sure that the content will be interesting, informative and functional at the same time, converting visitors into patients at your practice. Adding new content helps optimise your website, and it also helps Google recognise that you are reliable and trustworthy and directs more visitors to your page. This is known as a search engine optimisation and a specialised dental marketing team will help make sure that your website is SEO optimised to help find the maximum number of quality patients for you.
Speak to an excellent digital marketing team today and help boost the success of your dental practice by converting visitors to your website into more patient’s walking through your door.
